Sharp strategy.
Focused message.
Almost everyone thinks they are gifted in strategy and messaging,
but almost no one is.
If you can’t tell someone who you are, what you do, and why it matters to them in 20 seconds, you need clarity that will inform your prospects and focus everything you do. You can get there, but you need to follow a process and ask the right questions.
Stop churning your sales and marketing teams.
Start getting more traction with agwella advisory.
What I do
Executive message & strategy workshops
A lot of software firms regularly churn through sales & marketing teams on repeat, but without results. Through a series of workshops for your senior leadership team, combined with primary and secondary market research, agwella advisory facilitates a process through which you find the real impediment to, and the best opportunity for, faster growth. Elevate your business development and sales with a sharper strategy, laser-focused message, and execution that actually works. Focus on answering deceptively difficult questions that many early stage firms get wrong:
Who are you? (or “Who do you want to be?” and “What capabilities do you have or can you quickly acquire?”)
What do you do and how do you do it?
To whom does it matter and why?
Even if you manage to raise more capital, sales will continue to falter, and you will continue your organizational churn unless the best answers to these questions are identified and embraced.
agwella advisory can help.
Market research
In many cases, you will need to carefully plan and execute targeted market research in order to make sure that your “Who”, “What”, and “Why” are based in reality. agwella advisory will work with you to make that happen.
Go-to-market plan review
agwella advisory will review and refine your business plan for maximum impact in both presentation and execution.
Why it matters
“Mark not only advised on the message and focus, he wrote a fantastic white paper that created awareness among potential customers, informed them on best practices, and generated interested in our offering.”
Founder, AI consulting firm
“Mickey really helped us dial in who we were and what we did, and he focused us on what we needed to do to gain traction. He helped us leverage social media and he even used his network to get multiple meetings with prospects and potential investors.”
Chief Scientist, software firm
Get in touch
If you relate to who I am, and what I do matters to you, then get in touch and let’s think together about how we might work together.